So, what exactly is a message template?

It’s a pre-approved, reusable message format that combines text, media, and buttons. But in practice? It’s your shortcut to delivering high-quality, branded conversations without starting a message from scratch every time.

Think promotional carousels, booking confirmations, or reminders with embedded quick replies. Templates let you easily send messages that feel intuitive and frictionless for both you and your customer.

Why Templates Are Worth Your Time

Here’s the thing: RCS Business Messaging (RBM) already gives you the power to do more than SMS ever could. But without templates, you’re reinventing the wheel every time. Worse, your messaging risks looking inconsistent compared to your previous campaigns.

Templates streamline approval processes as Google require the pre-approval of content, improve delivery rates, and help you maintain a high-quality user experience at scale. Basically, they do the messaging heavy lifting while you focus on your communications strategy.

Tips for Making Your Templates Actually Work

• Start with the user journey: What do you want your customer to do after reading the message? Start there and build your message around that action.
• Use rich media with intention: Images, videos, maps; they’re great, but only if they support the message.
• Short and sharp copy: Say just enough. reading attention spans are short, and scrolls are quick.
• Buttons are your best friend: Quick replies and suggested actions keep engagement flowing and reduce drop-off.
• Track, learn, improve: Not every template will be a winner from day one. Keep an eye on performance and tweak your message templates as you build out your rich business messaging campaigns.

Some Final Thoughts

Templates don’t make your messaging robotic – they make them strategic. In the fast-moving world of RCS Business Messaging, they’re how you keep things dynamic and efficient. So, if you’re looking to make your messaging not just work, but wow, it might be time to embrace message templates for your campaigns. Your customers will thank you by clicking on your calls to action!

Explore the possibilities of RCS Business Messaging with us and see how this innovative rich business messaging technology can benefit your business.  For more information visit our RCS Business Messaging page.