About Us

Welcome to Kero

Kero helps businesses spark meaningful connections with interactive, media-rich mobile messages. Backed by the Celerity Group (est. 2000), we combine innovation, security, and compliance to drive customer engagement and real business results.

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Our Story

How it all began

It all started with a simple idea: to make business communication more effective and engaging in the mobile world.

Building on the Celerity Group’s more than 25 years of A2P SMS messaging experience, we launched Kero in mid-2025 as we recognized the need to evolve SMS messaging and create a messaging platform that leverages the power of Rich Business Messaging.

The name Kero derives from the Japanese kero kero, the rich croaking sound a frog makes – like ribbit in English – in its riverine environment. This idea of communicating in a distinctive way resonated with us and our mission to provide innovative rich business messaging services within the mobile ecosystem.

Our Mission

How we make an impact

Our mission is to transform the way businesses connect with their customers to provide a reliable, rich, interactive, and engaging mobile messaging experience.

Who we are

With years of experience in the mobile communication industry, our team is committed to delivering messaging solutions that enhance customer interactions and drive business growth while keeping security and compliance front and centre. Kero is a rich business messaging platform operated by the Celerity Group.

“At Kero, we’re transforming how businesses communicate, bringing conversations to life with Rich Business Messaging that’s simple, interactive, and impactful. It’s all about creating connections that matter.”

Athene Pharo, Kero Product Development Manager

Partnership

Empowered by Global RCS Business Messaging Leader

We have partnered with Dotgo, a cutting-edge messaging as a platform (MaaP) provider of Rich Business Messaging solutions, to ensure we deliver world-class messaging solutions to customers globally.

Experience the power of Rich Business Messaging at scale.