Verified Business Identity

One of RCS Business Messaging’s prime capabilities is the verified sender identity. A verified sender identity is your verified brand name and company information displayed in a message. When a message is received from your brand, customers view your company name, logo, and brand’s colours, not a phone number. Your business details are verified by Google during the brand agent sign- up process before you start to send messages. This feature does away with guesswork about who is sending a business message, establishes trust instantly, and clearly shows that this is not phishing or an unauthorized contact.

Data Security

Data security is inherent in the very fabric of RCS Business Messaging. Messages are encrypted during transit, protecting sensitive customer data while being communicated from Kero’s rich business messaging platform via Google’s servers and mobile network operators to your customer, whether your customer is using an Android phone or an iOS device.  And there have been steps to improve RCS Business Messaging’s data security to support end-to-end encryption (E2EE). The GMSA recently in March 2025 published an updated RCS specification, Rich Communication Services (RCS) Universal Profile 3.0, which supports the end-to-end encryption of RCS messages. We can look forward to both Apple and Google supporting these E2EE protocols in futures updates of iOS and Android, respectively.

Content Validation

To ensure the integrity of mobile communications, RCS Business Messaging utilizes and validates content templates before message campaigns can be sent. These templates, whether for sending marketing or transactional messages, ensure messages follow established content compliance guidelines to prevent the spread of inappropriate, restricted or prohibited content. The content validation process not only protects users but also maintains your brand’s reputation.

Building lasting Customer Trust

As your RCS Business Messaging campaigns are authenticated, encrypted, and compliant, customers feel at ease interacting with your brand. This rich business messaging channel provides the potential for:

• More open data sharing between your customer and your brand,
• Faster customer response times in engaging with your campaigns, and
• A developing a deeper customer relationship based on trusted communications.

Your brand becomes not only a business your customer engages with but a trusted digital partner in providing services and experiences to your customer base.

Ready to Step Up Your Business Communications?

Knowing that RCS Business Messaging ensures that all your business messages are trusted, improving your reputation and engagement with your customers, it is time to make your customers feel assured, like they should be.

Secure your communications strategy with RCS Business Messaging, sign-up with Kero today.