Real-Time Analytics to Make Informed Decisions

RCS Business Messaging gives businesses reliable real-time campaign performance insights. Some of the most significant key indicators (KPI’s) that you can track are:

• Delivery Rates: Track the percentage of messages successfully delivered to recipients.
• Read Rates: View how many recipients opened and read your messages.
• Conversion Rates: Track how many users took desired actions such as clicking a button, submitting a form, or making a purchase.

These metrics allow you to quickly identify what works and what needs adjusting for an RCS Business Messaging campaign, making data-driven decisions at each phase of your communications strategy.

Data-Driven Improvement through Analysis

By continuously monitoring campaign data, businesses can recognise patterns and trends in customers’ behaviour. For example. If a specific marketing message call-to-action achieves greater customer engagement, using that message template in subsequent campaigns can improve the overall performance of marketing messaging. On the other hand, recognizing where customer engagement can be improved on for a campaign makes it possible to make timely changes, so messaging strategies remain effective and current.

Ready to optimise your messaging campaigns now?

The power of RCS Business Messaging isn’t in the rich media itself; it is with the data that is generated from your campaigns. With real-time analysis and actionable information, you can segment your marketing efforts to match customer preferences and behaviours, increasing engagement and ROI.

Start tracking and optimising your RCS Business Messaging campaigns with Kero today. To find out more, chat to one of our experts.