RCS vs SMS for business messaging

While both RCS and SMS are valuable mobile communication channels, depending on the use case, RCS Business Messaging offers several advantages over traditional SMS business messaging for a range of customer engagements via the mobile channel.

• Rich Media Support: Unlike SMS, which is limited to plain text, RCS Business Messaging allows you to include images, videos, and audio in your messages, creating a more immersive customer experience.
• Interactivity: Again, unlike SMS, RCS Business Messaging messages can include interactive buttons for actions like bookings and purchases, even within the RCS message. SMS business messaging requires recipients to follow links or instructions to complete a booking or purchase outside of the messaging channel.
• Trust: RCS Business Messaging improves customer trust in mobile messaging channel through enhanced security features, namely: your sender identity is your brand, verified by Google, and encrypted messaging. Not only can you customer be certain that it is you who are messaging them, encrypted RCS messages also makes it a more secure option for transmitting information.
• Analytics: RCS Business Messaging platforms offers more advanced analytics and reporting tools compared to SMS, helping you measure and optimize your campaigns more effectively in real-time. Whereas SMS offers a delivered message report, RCS Business Messaging offers detailed analytics based on delivery-rate, read-rate and click-through rates to provide a detailed view of your contacts’ overall engagement rate with your messaging campaigns. This allows you to easily compare an RCS Business Messaging campaign to your social media campaigns and other digital marketing channels.

So, by deploying RCS Business Messaging you can provide superior customer experience, improve your conversion rates, and gain valuable insights into your business messaging efforts compared to using SMS for communications.

Or to put another way, whatever you’ve been using SMS business messaging for – boosting your marketing campaigns, improving customer support, or streamlining transactional messages, you will transform your mobile communication strategy with RCS business messages by adding verified branding and interactive customer engagement to your messaging alongside better engagement analytics.

Get Started Today 

Ready to take your business communication to the next level now that you know the differences between RCS Business Messaging and SMS business communications? Explore the possibilities of RCS Business Messaging with us and see how this innovative rich business messaging technology can benefit your business.

For more information visit our RCS Business Messaging page.