Published May 28, 2025.
Written by Phumlisa Zibaya.

The Kero Web App: A User-friendly Platform for Managing Your Rich Business Messaging

Let’s face it. Managing your business messaging can sometimes feel like herding digital cats. Between juggling different channels (but thankfully not the occasional pigeon with a note tied to its leg), things can get tricky. One minute you’re trying to send a simple campaign, and the next you’re knee-deep in spreadsheets with lists of contacts, lost as to what sub-accounts to select for a specific audience, and wondering if the platform you're using was designed by a team of time travellers from 2006.

That’s where the Kero Web App comes in. It offers a clean, smart way to manage your rich business messaging operations without needing a PhD in software engineering to figure it out. Whether you’re a growing enterprise or a start-up dipping its toes into RCS Business Messaging (RBM), the Kero platform keeps your communication organised and efficient.

With our secure platform, you don’t need to keep 17 tabs open or scroll through 48 spreadsheets to keep track of your business communications. The dashboard is clean, intuitive, and (dare we say) pleasant to use. You can view and manage your account, sub-accounts, campaigns, and usage stats all in one central hub.

Setting up sub-accounts? Easy. Assigning permissions? Done. Tracking spending and messaging volume by client or campaign? Handled. It’s basically the control room of your business messaging.

User-Friendly, even for the Technologically Cursed

Not everyone is a tech wizard, and Kero gets that. The platform is built with usability in mind. You don’t need to know what an API endpoint is to get started (but if you do, we salute you, and then we suggest you check out this blog post). Whether you’re a developer or a marketer, you’ll find the UI intuitive and accessible.

And if you are into APIs, don’t worry, Kero plays well with others. It offers seamless integration with your existing customer engagement or sales lead platform, meaning you can keep your favourite tools while upgrading your overall business messaging experience.

And let’s talk insights. Kero doesn’t just serve up pretty graphs, it gives you meaningful, real-time data. You can see which campaigns are performing well, identify where engagement is strongest, and track usage across channels without having to ping your IT team every five minutes (or Google’s analytics every second quarter). Your messaging campaign information is there when you need it from within the Kero Web App, clear and actionable for planning your next messaging campaign.

Final Thoughts

In a world where many messaging platforms feel clunky or overly complicated, Kero is a refreshing alternative. It’s efficient, reliable, and – dare we say (yet again, so you know we mean it) – enjoyable to use!

If your current messaging solution setup feels more like digital juggling than a streamlined platform, it might be time to make a switch. Because business messaging shouldn’t be a headache. It should just work – and with Kero, it does.

Explore the possibilities of RCS Business Messaging with us and see how this innovative rich business messaging technology can benefit your business.  For more information visit our RCS Business Messaging page.

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