What are Webhooks? 

A webhook is an HTTP callback that allows your app to receive real-time notifications for events in your RBM platform, such as, delivery receipts or user input. These events are triggered as JSON payloads, which can be processed directly by your system and trigger an automatic reply. 

Or simply put, webhooks allow your business to reply automatically and in real-time whenever a customer interacts with your RBM campaign with no human involvement. 

How to set up RBM Campaign Automation with Webhooks 

1. Set Up your webhook endpoint  

Implement a secure HTTPS endpoint on your server that will receive POST requests. Your endpoint must be capable of handling the incoming JSON data from the RCS platform. 

2. Register the Webhook with your RBM Provider 

Register your webhook by submitting your endpoint URL along with a verification token ont eh Kero platform.  

3. Effectively Handle Events 

Implement event handlers for managing significant events: 

• Incoming messages, 

• Delivery receipts,  

• Quick reply taps, or 

• Carousel swipes.  

For example, when your customer clicks on a button to check product stock, your webhook can instantly check stock in your database and give them a tailored response. 

4. Automate Responses 

Use the event data to trigger automated processes such as sending a reminder or updating a CRM. 

Best Practices for Seamless Automation 

To automate seamlessly and safely, follow these steps: 

• Secure your webhook endpoint: Use HTTPS to communicate securely and validate incoming requests to avoid misuse. 

• Deal with errors like a pro: Include retries and logging on failed deliveries or server crashes. 

• Test successfully: Always test your webhook integration in a staging environment to make sure everything functions as intended in different scenarios before going live. 

Real-world implementation 

With JSON Webhooks, businesses can respond instantaneously to consumer behaviour, sending appropriate and effective RBM messages.  

Automating your RBM campaigns with webhooks doesn’t just enhance efficiency, it builds a better, more personalized communication experience for your customers. 

Start Automating with Kero. 

Kero makes integrating RCS webhooks easy, allowing you to design intelligent and relevant campaigns that adapt in real-time to consumer engagement. 

Begin Automating RBM Campaigns Today 

Ready to take your RBM campaigns to the next level with webhook automation? Reach out to the Kero Team to see how easy it is to integrate webhooks into your marketing or other mobile communications campaigns.