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Whitepapers

Explore in-depth guides and strategic insights designed to help you get the most out of RCS and your messaging campaigns.

  • RCS for Business: A Messaging Channel Ready to Scale

    “The question for brands is no longer if they will adopt RCS for Business, but how fast they can scale it and, more importantly, whether their organisation is strategically positioned to capture this business messaging channel’s value.”

    By Phumlisa Zibaya December 9, 2025

  • Does Your Privacy Policy Mention Mobile Phone Number Collection for Rich Business Messaging?

    Whether you're just getting into RCS Business Messaging (RBM), launching WhatsApp campaigns, or building omnichannel strategies, there’s one thing they all have in common: you are sending messages to your customer's mobile phone numbers. And while it might seem obvious...

    By Phumlisa Zibaya June 1, 2025

  • Streamlining Your RCS Business Communications on one Platform

    Let’s be real. Nothing tests your patience quite like trying to remember which platform that customer reply came through, where your team stashed that analytics spreadsheet, or why you’re being asked (again) to reset a password for yet another web...

    By Phumlisa Zibaya May 28, 2025

  • Tracking Performance with Precision with RCS Business Messaging

    In today's competitive market, it is important to have an idea about how your business message campaigns are performing to determine customer engagement rates and messaging return-on-investment (ROI). Rich Communication Services (RCS) Business Messaging offers businesses with a solid base...

    By Joyce Uzangi May 28, 2025

  • RCS Business Messaging Compared to WhatsApp Business API

    RCS Business Messaging and the WhatsApp Business API. Both offer unique rich business messaging features, but which aligns better with your business needs? Let's explore each channel's capabilities.

    By Joyce Uzangi May 28, 2025

  • Trusted Communications with RCS Business Messaging

    In the current digital age, mobile communication must be secure and reliable. RCS Business Messaging offers businesses a robust platform for communicating with consumers that guarantees security and credibility. Let's look at some of the key features of RCS Business...

    By Joyce Uzangi May 28, 2025

  • How to Enable RCS Messaging on Your Mobile Device.

    Rich Communication Services, or RCS, is a new standard for messaging that helps businesses and customers engage with each other more interactively. Both businesses and customers can enjoy the benefits of RCS Business messaging. (link to The Benefits of RCS...

    By Lucian Naidoo May 28, 2025

  • Racing into the Future: How Castle Race Series Supercharged Engagement with RCS Business Messaging

    What do you get when you combine five stunning multi-sport events, three countries, and one very smart messaging strategy? A winning case study starring Castle Race Series and Kero's RCS Business Messaging solution!

    By Phumlisa Zibaya May 27, 2025

  • Comparing RCS Business Messaging to SMS Business Communications

    RCS Business Messaging builds on the capabilities of traditional SMS business communications by adding a verified sender identity along with rich media and interactive elements to mobile business messaging. Let’s explore how RCS Business Messaging compares to, and improves upon,...

    By Glen Thompson May 27, 2025

  • What’s the difference? Comparing Business Messaging Channels: SMS vs RCS vs WhatsApp 

    Business messaging has evolved to incorporate rich media features. To compare how SMS messaging compares to the rich business messaging channels of RCS Business Messaging and WhatsApp Business API we’ve set out the key features of each.

    By Megan Lagerwey May 23, 2025