Published April 19, 2025.
Written by Joyce Uzangi.

The Future of Mobile Marketing: Why RBM is Replacing Traditional SMS

SMS has long been the stable of mobile marketing, but its text-based limitations are increasingly apparent in the fast-paced digital age. Enter RCS Business Messaging (RBM), the new rich business messaging channel poised to shake up the way businesses communicate to their customers.

RBM is Gaining Traction

RBM elevates mobile messaging above plain text with a rich, interactive experiences in the native Android messaging app globally and now, with Apple’s iOS 18 support, across iPhones too in many countries. Your customers can now enjoy receiving RBM messages with the following rich features:

  • High-quality media (photos, videos, and carousels), and
  • Interactive buttons for quick replies or actions.

RBMs Benefits Over SMS 

With RBM, marketing is no longer a one-way conversation. Businesses can create an immersive brand experience that outperforms typical text-based communication campaigns. Besides rich multimedia capabilities, RBM offers businesses three key benefits as a messaging channel:

  • Verified Sender IDs: Brands are authenticated, building trust with recipients,
  • Greater Security: Sent messages are end-to-end encrypted, providing greater confidence in the mobile messaging channel, and
  • Real-time Analytics: Tracking message delivery via a dashboard providing read receipts and user interactions to allow you to monitor and optimize your messaging campaigns.

Set the Pace of Mobile Marketing

The shift from SMS messaging to RCS Business Messaging isn’t just about modernization, it’s a strategic move to future-proof you’re marketing communications. As customer expectations shift towards personalized, secure, and interactive experiences, rich media messaging is no longer a nice-to-have; it’s a must-have mobile marketing channel.

Ready to move to RBM?

Partner with Kero to integrate RCS Business Messaging into your marketing workflow. With our intuitive tools, expert support, and scalable infrastructure, you’ll deliver rich business messaging that truly resonates with your customers.

Embrace the future of mobile communications, start your RCS Business Messaging journey with Kero.chat today. Contact us to help you get up and running on our rich messaging platform. 

 

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